Thursday, July 9, 2009

WORST DVD ART OF ALL TIME: Northwest Frontier

Sometimes studios will change the dvd art of their movies in order to identify which discs are "for rental only" -- sold to Netflix or Redbox or Blockbuster. Basically all they do is put no dvd art, with ony the title across a grey disc. (I'm not sure exactly why they make the distinction between rental only discs in the first place. I guess in order to prevent resell.) But here it is, the worst dvd art of all time. Not a rental art disc, but an honest to God "for purchase" production dvd:

Riveting, isn't it? White background, bold black letters. Wow. You may ask, just what is this steamroller of a film about that would inspire such cataclysmic artwork? Here's the summary:

When the rajah of British India's most northwestern province is slain during a massive uprising, English army officer Captain Scott (More) is ordered to rescue the 5-year-old heir to the throne and speed the child to safety. Boarding their only means of escape - a decrepit old steam locomotive - Scott and the boy race to farway Kalapur, accompanied by a tempestuous governess (Lauren Bacall), a handful of passengers and an undercover enemy agent. Hurtling across 300 miles of rebel-held territory, Scott battles impossible odds on a perilous cross-country train ride jam-packed with hair-raising native attacks, death-defying bridge crossings and white-knuckle last-minute escapes!

I don't know about you, but I'd at least give it a look. So what about the dvd box cover art?


What could be the problem? Put that train on the disc!

No comments:

Post a Comment